Social Media
The social media web is a force to be reckoned with. Every company in the "know" about seo is looking for that holy grail of keyword positioning in the search engines.
Getting pages indexed fast, and getting your brand and business in front of potential clients is paramount to a successful business! Social media is a great seo tool, it an amazing tool to spread the "positive" word of your company an more importantly show the mighty search engines that people want to chatter about your website.
In turn, if you can create the chatter this helps towards the popularity of you website, it helps show the search engines that the page is important and they should rank you high for any given search term. Freelance seo Bristol helps create the chatter, we kick off campaigns and marketing strategies that help create the storm.
Getting your website and business in front of the right audience is paramount, and that's what we do! Find the audience and start the chatter! More importantly social media helps you create some form of control, if you sit their in silence then you will be at the perrell of others. You need to have some form of control and spread positive chatter about your brand or business.
What Is Social Media?
Social media incorporates the latest online technology and methods through which people share and talk, it can be personal opinions, discussions and views, it can be insights into world issues and generally discuss the evolution of a specific topic.
The web has opened up a huge vast amount of groups, chat rooms, places to ecplore and learn, places to rant and rave, places to stand on your soap box and spread the word.
Years ago, I attended a conference on the power of internet testimonials and the way the web will change the way consumers purchase. They predicted it would change the way we shop and to tru this is, websites like tipadvisor has turned the travel and hotel industry up side down!
Many companies have lost their business due to poor reviews, others have grown hugely from raving reviews. So if your business isn't envolved in social media then you need to be prepared for not controlling what's said!
Social media website content can come in many shapes and forms:
- Text - text is often used to put across opinions or write blog posts. Your customers read these reviews, blogs and opinions
- Images - images and photos can display anything from holiday photos to shots by professional photographers. It's a great way to brand the images that you want to be seen! Don't let someone else beat you and share a poor image of your company
- Audio - social media lets you create podcasts for users to download. People can search the web and find almost anything, don't you want it to be something you created! Don't gamble with a poor message
- Video - video sites mean that your customers can share experiences quickly, or more importantly its an opportunity for you to share your message!
The most popular types of social media websites are huge at the moment. A few examples of these social media websites are:
- Social networking - websites that allows you to create a personal profile about yourself then chat, discuss and share information with others such as friends and family. Prime examples of social networking sites are MySpace, Bebo and Facebook.
- Wikis - wikis are websites that allow you to create, edit and share information about a subject or topic. Wikipedia, for instance, is one of the world's most popular wikis.
- Video sharing - video-sharing sites allow you to upload and share your personal videos with the rest of the web community. A perfect example of a video sharing website is YouTube.
- Photo sharing – google images and photo-sharing websites allow users to upload pictures and images to a personal account which can then be viewed by web users the world over.
- News aggregation - news aggregators provide a list of the latest news stories published by users from a range of different websites. Digg, for instance, is one of the web's largest news aggregators with one of the most dedicated communities.
- Social bookmarking - social bookmarking sites allow users to publicly bookmark web pages they find valuable in order to share them with other internet users.
This list can go on and on
If you are looking to get help creating a social media campaign under way, then give freelance seo Bristol a call today.
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