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Tips for Effective Website Creation
Published on 13th February, 2011 04:42pm

If you are interested in creating your own website then we hope these tips give you some helpful information when it comes to website creation.

Keeping it Simple

The first rule to remember when thinking about website creation is to think about your target audience. Who are they? What are they looking for? What do they expect from you? Think about the tone you want to use with them and what levels of information they will understand. The majority of websites are used for selling something or imparting information that can be taken away and used. Keeping the content simple will ensure your message is understood and you give visitors the quickest route to buying from you. Drowning your audience in lots of text will tend to put them off and they will flit away to another site never to be seen again.

Small Paragraphs Hold Interest

Give your visitors information in short bursts. Keep on topic all the time whilst imparting some interesting facts, talking about a terrific special offer you are running, or giving your readers an incentive to read to the end. Offering something for free is always a good idea whether it be a free ebook or a free gift and the more you mention this throughout your paragraphs the more interest your content will hold. The key to holding visitors’ attention is to let your text flow naturally whilst peppering your content with interesting information and engaging facts.

A Picture Tells A Thousand Words

Images are a great way of making your website eye-catching and for displaying your products or illustrating your services. Let’s say you run a photography studio. In these cases, visitors will be wanting to see your work rather than read about it and therefore images are going to play an important role in your website creation. The important thing to note here is to ensure that your images load quickly and are easy to access. You should avoid having lots of images on the one page unless they are thumbnails that can open quickly in another window or be accessed through a slideshow. Remember, some people are still not on a high speed connection and you need to give them a good experience as well as those that are.

Getting Around

Make sure your visitors are able to navigate your website efficiently and get where they need to be quickly. A site map is a good tool that lets visitors see all of your pages at a glance and this functionality also works well with search engine optimisation. Ensure you have links back to the home page on every page and that no broken links exist. Nobody likes to get a 404 Not Found error!

If you need some expert help with website creation and SEO, why not give the guys at Freelance SEO Bristol a call? We can help you layout and optimise your website for the best results.

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