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Broaden Your Horizons With Website Accessibility
Published on 8th February, 2011 02:03pm

Much has been spoken in recent times about website accessibility and usability but these generic terms can sometimes be misunderstood as simply meaning a website that is easy to use. In basic terms website accessibility is making your website accessible to all users, irrespective of their age, ability or disability.

Why is it Important?

It’s been a trend unfortunately that in many areas of life, the internet has been slower to follow the advances made in the real world. These days, in all walks of life, the needs of elderly people and people with disabilities are being taken into account more and more. Widespread disabled access to buildings is just one of the areas of modern life which is now taken for granted.
There is no reason why the internet should be any different and your website should be open to all users as much as possible.

The Benefits.

It’s an obvious thing to say, but by opening up your website to users of all abilities you are bringing a much wider potential customer base to your online trading platform. It is true to say also, that by adopting best practice when it comes to website accessibilty, your site stands a better chance of achieving a higher ranking from the search engines.

What Now?

There are some basic techniques that anyone can follow to make their website more accessible. The use of larger text fonts and bigger images is an obvious way that can help visually impaired visitors to your site. Additionally, the use of audio and video is another technique that can be relatively simple to implement.
There are many other areas of your site that can be improved and other techniques introduced that may require calling in some expert help. To fall in with guidelines regarding web accessibility can be beyond the scope of an inexperienced website owner.

Freelance SEO Bristol have many years of expertise in this area and can offer practical assistance with regards to making your site accessible to all. By fully optimising your site’s potential for website accessibility, not only will you be making a helpful contribution to the lives of many, you will see more traffic increase to your site and more potential customers.

To find out more about making your website accessible to all, give us a call and we will give you more information about website accessibility and why it is so important.  Call the team today at Freelance SEO Bristol.

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