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SEO link building, the key to success!
Published on 29th September, 2010 08:37am

So your on-site SEO is completed. You have a well designed, highly optimized site. You've started getting a trickle of customer through the door and they have begun buying! It's time to pat yourself on the back right?

Well not quite yet. There is one more absolutely vital step to ensure that your online presence isn't drowned out by the competition. Link Building.

Making sure you get quality links to your site is a must if you are going to survive the cut throat world of e-commerce. And the trouble is it is probably the most tricky. It can be a minefield out there. Link to a bad neighbourhood and you could be dropped from Google. Why take that risk. Let the experts at Freelance SEO do it for you.

But linking is not all doom and gloom. It is a great way to boost your rankings. Before Google pages were ranked by looking at how many times a keyword was included on a page. So if you typed in 'handbags' the tops result would be the page that included the word handbag lots and lots of time. Obviously this was abused by simply jamming web pages full of nonsensical text.

When Google came along they brought with them a system called PageRank. This looked at the number and quality of links that point to a site to determine how important the site was. Links are like votes from other sites to your site. Lots of High quality links is a very good thing. Lots of poor quality links; not so good. This has made the old practice of keyword stuffing a thing of the past (though people still try it) and made getting high quality links THE thing that will make or break your site.

Ok let's break it down into simple language. You're on page SEO, keyword research and articles, show Google whether or not your site is relevant to what the searcher is looking for. The offsite SEO, links, tell Google how important your site is.

Relevance and importance. Relevant content that Google sees as important. Book your Freelance SEO discovery day to find out more.

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