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SEO Killer Keywords, Do you know the importance of the keywords!
Published on 29th September, 2010 08:34am

No! Well let me tell you SEO keywords are vital. They are the one of the most important part of your SEO tactics. I am still astounded at the way business approach keyword research and base the ir websites success on short tailed singular keywords.

You may think that all you need to do get a page ranked well in Google is to make sure that you have done your keyword research and implemented it correctly into your page content. Many website owners do this and sit back to wait for the money to roll in. Maybe you have done this?

But you're only halfway there. There's still a long way to go. Did you know that your page needs to be optimized to stand any chance of ranking for your competitive search terms? That's right. All the quality content in the world isn't going to save you if you have a messy web page. But what do we mean when we say we need to optimsie your web page?

Optimisation of your webpage will involve:

Creating killer meta data - title, description and keywords can all play a part in helping your site rank. But use them incorrectly and they can work against you.

Bold text - that's right, bolding certain phrases in your content can help boost your rankings!

Heading - strategically using headings is a great way to give you the edge over your competitors.

Alt tags - Google can read, but it doesn't like pictures! Alternative text for your images tells Google what your image is.

Links - using links with the correct anchor text will strengthen your pages for free!

This is just a small snapshot of what optimization involves. Getting it right is a must for any business wanting to dominate the online market.

Book a free discovery day to find out how we can do this for you.

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