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SEO & Personal Search
Published on 27th February, 2011 09:06pm

Personalised search is very popular and seems to be one of Google's main goals right now. But what will the effects of personal search be on SEO now and in the future? How will personal search affect your business?

Right now, Google tracks bounce rates of web pages in order to alter rankings and affect personal search. For example, if you have a website about ‘topper sail boats’ and then you chose ‘mattress topper’ as one of your keywords, your bounce rate is likely to be high. People looking for mattress toppers are unlikely to be interested in topper sail boats and will very quickly hit their back button to find another more relevant website. Google will then recognise this behaviour and drop your website down the rankings as the content was irrelevant to the search term.

Google have now taken this to a new level. If you are logged into your Google account when you conduct a search, Google will track previous search history and behaviour and deliver results it thinks are most suitable for you personally. This service can save you a lot of time.

The future of SEO and personal search looks bright, but other competitors are forcing their way through Google’s dominance of the web. For example, Facebook are making plans to roll out their ‘like’ button across the Internet and this could have serious implications for Google personal search. The premise is that Facebook will use your ‘like’ data and that of all other Facebook users to deliver highly targeted and personal search results. Of course, Google won’t sit on their laurels and will be looking for a way to counter attack as soon as they can.

SEO moves at lightning speed, but if you are struggling to keep up we can assist. Why not give Freelance SEO Bristol a call today to find out more about how personal search can affect your business. We can give you lots of interesting data and also analyse your website for free. Give our team a call today for help with SEO and personal search.

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