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The Real Benefits of Better Search Engine Ranking
Published on 25th February, 2011 10:05am

A search engine ranking is simply the position that your website achieves when a user searches for a term related to your business. Your Search engine ranking isn't set in stone. For example, you may be the first returned search with Google, whereas the same search might see you in fourth place with say, Yahoo. Above all it is important to achieve a high Search engine ranking across all the search engines for all possible keyword terms related to your business.

Why is it Important?

The internet, by its very nature is instant: It has bred a whole generation of people who want immediate results. Whether they are searching for a piece of information or looking to buy a product or service then they want it right away.
In our busy day to day lives, nobody has the time or the patience to search endlessly for the item or information that they need and the search engines illustrate this perfectly. If a user searches for a particular product or service then they are guaranteed to click on the first link that the search engine returns. If that company meets their needs then the transaction is finished but if it isn’t then they will return to the search. It’s almost certain that they will have found what they are looking for by the end of the first page and it is therefore imperative that your business appears as high as it can with regard to a Search engine ranking.


I’m trading well as it is, so do I really need it?

For some businesses that are built on traditional methods and that have a physical presence, they can thrive quite well from the regular customer base that they have built up. Beyond this, traditional marketing methods such as flyers, print advertising or even word of mouth can work to some degree. However, if you have any form of online presence then it is vital to improve your Search engine ranking for all the reasons outlined.
If your business isn’t being picked up by the search engines and is given a low ranking then it risks languishing unseen. The internet is global and brings a countless supply of potential customers to your door. With a high Search engine ranking you can pick them up and not leave them in the grateful hands of your competitors.

What’s the next Step?

To achieve a high Search Engine ranking you need to look at your site and undertake a process called Search Engine Optimisation. SEO looks at areas of your site to see where they can be optimised and stand a better chance of being picked up by the search engines.

There are some processes you can undertake yourself but SEO can becoming involved and cease to be cost effective if it takes up too much of your time.

At Freelance SEO Bristol we offer a free assessment of your website to see what areas can benefit from Search Engine Optimisation. There is no obligation on your part but our SEO work will guarantee an improvement in your search engine ranking and bring more visitors to your virtual door.

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