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Search Engine Optimisation - What's In a Number?
Published on 25th February, 2011 09:35am

Over the years there are been a great deal of research carried out across various areas of web usage. Search engine optimisation is big business and before you get started on a new marketing campaign it might be worth looking at a few numbers and statistics.

Did you know that over 85% of web users now find information through search engines? This statistic was actually compiled in 2000 so that number is only going to have grown in size. These days we access information online in a multitude of different ways including home computers, work computers, and smart phones. 58% of web users also tapped into online business directories for information so you can see the importance of both having a website and business listings across the many directories available these days.

Let’s take a look at home people search for websites and online information. Most web users have a favourite browser and search engine and right now the most popular search engine is Google. It’s easy to see why when you run a search on this superfast search engine especially when you see the relevance of the results. Google also supply a great deal of web marketing tools such as their keyword research tools and analytical and advertising modules.

When optimising your website, it’s also very important to consider keywords as this is how people search for your products and services. It’s a really good idea to optimise your website using at least 3 different keywords. It’s really important to use keywords as all web users searching for products on the Internet use keywords and key phrases to find you. You can research the most effective keywords online and then use them throughout your website to ensure the search engines index your site and return it when people search for your services or products.

Let’s also take a look at the importance of high search engine ranking. Most people when browsing through search engine results will usually choose one of the top three websites returned to them. Research has shown that people rarely go beyond the first 30 results listed in a search. Your goal with search engine optimisation is to get within the top 10 organic results and ideally within the top 3 as this will bring you much higher volumes of targeted traffic. And when we talk about targeted traffic we are talking about people who are already looking for you and who are more likely to buy from you there and then or sign up to your services.

When you consider how many people are now using online search you will understand why it is important to rank highly so that you put your site in front of as many people as possible. This is a time consuming and tough thing to achieve if you run your own business which is why many people choose to use the services of a search engine optimisation company.

If you are looking for help with search engine optimisation and want to get listed within the top 10 organic results, get in touch with Freelance SEO Bristol.

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