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Search Engine Optimisation Techniques
Published on 30th May, 2011 10:16pm

When it comes down to search engine optimisation techniques it's hard to know where to start so it's probably best to start with the most important one - content and on-age SEO!

What is On-Page SEO?

Well, to put it simply you should view each and every web page on your website as a separate entity. When a search engine indexes your website it does so page by page rather than taking your website has a lump of data. Each page therefore needs to be optimised effectively so that the search engine can return it when a relevant search is made by a prospective client. There are several key components of a web page that need to be optimised. Firstly, there is the content. Don’t see your content as simply information you need to impart with your visitors. See your content as food for the search engines too. Search engines thrive off of keywords so make sure you have plenty of relevant keywords relating to your business or products peppered across your pages. Think about the search terms your potential clients are using to find your services and include these keywords in your content.


On-page SEO also includes the components of your page – the bits that sit in the background within your code. Parts like the meta description, page title etc. also need to be optimised with keywords where possible so that the search engines can recognise their relevancy to any searches made. It’s really important that you pay attention to your on-page SEO or even better let a professional company like Freelance SEO Bristol to do it for you! We’ll handle it all so that you can get on with running your business and dealing with the increase of customers you’ll be experiencing! Nobody offers better service or has such a passion for SEO!


What is Off-Page SEO?

Exactly as the name suggests, Off-Page SEO is one of those search engine optimisation techniques that involves optimising your website elsewhere. That is, we need to make it easier for the search engines to find you using other options besides on-page SEO. Backlinks are one of the most important considerations when building a website and act as votes for your website – something the search engines take a lot of notice of! So, make sure you get some backlinks linking back to your website on sites that are relevant to your business. Whether you get some reciprocal links or create backlinks on blogs, they all act as a positive vote for your website and will work to push your website higher in the search engine rankings.

There are many search engine optimisation techniques available today and Freelance SEO Bristol can assist you with them all. Get in touch today for an informal chat. It could be the best thing you do for your website and your business.

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