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Search Engine Marketing - The Importance of Landing Pages
Published on 25th February, 2011 09:23am

When a web user wants to look for a particular service or product, they will usually start up their search engine of choice and enter a keyword or keyword phrase to begin the search. If that web user is interested in your website listing they will click on the link and visit your website for more information. But, will they buy from you at this point? It's a possibility, but you need to encourage them with clever search engine marketing Bristol.

 A well-written landing page will convince your visitors that you have something they want, something they need, and will encourage them to add your products to their basket or sign up for your services. Nowadays, landing pages are used more than ever and work wonders for both web traffic and sales.

So, what is the difference between a landing page and your home page? Well, a landing page is designed to be a call to action and nothing else. Your home page on the other hand might contain lots of data and links to other areas of your website and may not be aggressive enough to market your products. Even if you don’t sell any products, a landing page can be used to communicate with your visitors directly or encourage them to sign up for your free newsletter. Selling isn’t always about tangible items.

Many companies fail to publish landing pages and this could mean they are missing out on a large percentage of online sales. In the cases of pay per click advertising for example, the return on investment needs to be a huge consideration so you need to make sure that your visitors are being directed to a landing page that promotes your company, products or services and does nothing but.

Search engine marketing is all about persuading large amounts of people to visit your site and a compelling landing page can have a very positive impact on your bottom line and your return on investment. Getting a landing page right is important and you might want to hire a search engine marketing company or expert to assist you with the process. Landing pages are just example of good SEO and can make all the difference to how well your business does online and how well you can beat your competition to the top spot on the search engines.

The landing page is an extremely efficient way of generating leads. For example, you could offer a free gift on your landing page in exchange for visitors completing your online form or joining your mailing list. The possibilities are endless and there is nothing to stop you from having as many landing pages as you like as long as you optimise them correctly.

If you are looking for help with your search engine marketing Bristol and want some assistance in creating killer landing pages and attracting more traffic to your website, get in touch with Freelance SEO Bristol today. We would be delighted to assist.

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