Get Your website top!
Top 10 in Google
Expert web page op
Free SEO report
Contact

Why it Pays to Use Pay Per Click Marketing
Published on 7th February, 2011 09:23pm

The effective use of a Google Adwords campaign can be very important in the overall success of your online business. Understanding how to run such a campaign can be difficult so here are some basic tips that you may like to follow.

1. Create a list of keywords that are relevant to your online business and then check the minimum bid price that Google has applied to each one.

2. Look at commonly misspelled words and consider using them in your adwords campaign. You’ll be surprised at how many times this can pick up a user’s search.

3. Getting to the first adwords position on a Google search may be expensive. Although this is likely to generate the most clicks, it may be more cost effective to be placed second, third or fourth.

4. As with any aspect of online trading, your headline must attract the user’s attention. Think carefully about your headline.

5. Now you’ve finished your headline you have a small amount of text to play with. Again think carefully. What are you offering that’s better than your competitors?

6. Think about your campaign on a regular basis. Are some of your products seasonal? Do you have to change your campaign around events or holidays such as Christmas?

7. Try to create a special landing page for each of your keyword campaigns. If you mention a special offer in your ad, take the user to that offer rather than direct them to your home page.

8. The use of a landing page for each keyword campaign can also be useful when monitoring traffic in that it helps you to see how many visitors you are attracting for each campaign.

9. The use of ‘negative keywords’ can also be an effective tool. Negative keywords are ones in which your ad will not appear so you can eliminate searches that aren’t relevant to your business.

10. Be careful of the selection of languages and countries in which your ad is placed. Choose the UK & Ireland option if your ad is targeted towards English speaking users.

These are some basic tips to follow but it can be useful to call in a company with proven experience in the field with which to help you in your adwords campain. SEO Bristol has the expertise to get the best out of adwords for your business.

If you need assistance with pay per click marketing services Bristol, get in touch with the team at Freelance SEO Bristol today.  We can give you all the assistance you need on keyword research and optimising your website.

« Back to news

Latest News

5-12-2011 - Internet Marketing Advertising - Don't Bury Your Head in the Sand

If you're serious about an online presence then you will have doubtless spent some time in making sure your website does everything expected of it. more »

5-12-2011 - SEO You Can Trust

If you're truly serious about making your mark in the competitive world of online trading then you simply can’t afford to ignore the importance of an effective marketing plan. more »

Client Testimonials

"I cannot speak highly enough, the work is outstanding, well over 15,000+ visitors per month. Our sales are up by over 30% per month, i would not hesitate to recommend Sean and his team"

Managing Director / Zleeps Memory Foam Mattresses

"I had a complete re-design and build. Wow, amazing results, I can honestly say its transformed my business. The phone has gone mad, the work has increased dramatically, I would highly recommend freelance seo bristol., If you are looking to increase your sales then dont look any further, they are the best at what they do"

Managing Director / Aerial Installations Direct