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Online Search Tips for WordPress
Published on 25th February, 2011 10:14am

If you own a WordPress website you might be wondering how to make it attractive to the search engines in order to promote your site.

Website advertising is time consuming and can be challenging. Many people believe that because their website exists online that thousands of people will come flocking to it right away.

Unfortunately, this is far from the truth and some serious work is required. It’s not actually web traffic you are after, it’s targeted web traffic and this is where online search comes into play.

The great thing about WordPress is that it is designed to be SEO-friendly. That means the pages and the structure of a WordPress website are automatically built for you with SEO in mind. WordPress websites normally get higher ranks over reasonable periods of time, but there is still much to be done if you want your website to be available to the masses when they conduct an online search.

Modification of Default Permalinks

Permalinks are the URLs that point to an entry in your blog. The default setting in WordPress means that these URLs are not optimised to be found by the search engines and you need to make a couple of changes to your WordPress set up. You’ll need to customise how your permalinks are displayed and the string you need to use for this is %category%%postname%. Once you have added in this setting your links will appear as follows: http://websitename.com/category/postname and these are much more attractive to the search engines as they can index those pages more easily now they know what the pages contain.

WordPress SEO Bundle

That’s right, WordPress does come with a whole load of SEO tools that will help you to market your website effectively. For example, whenever you publish a new post on your blog, your meta tags will be automatically created and you can set these so they contain your targeted keywords. Your titles and the summary of your post also count towards gaining you more SEO credence with the search engines.

Keyword Optimisation

Keyword optimisation is a key factor in online search and one that you should never ignore. Keywords relate to the search keywords that your potential customers are entering into their search engines. If you can find the keywords they are entering to find your particular service or products you can use the same keywords on your websites so that they search engines can find the match and show your site in search engine results. By submitting posts that contain these keywords you will be going a long way to ensuring your WordPress website is found by your targeted audience.

For help with online search bristol techniques and optimising your website so it receives higher volumes of web traffic, get in touch with Freelance SEO Bristol today. We have years of experience and keep up to date with the latest SEO techniques so that you don’t have to. We’d be delighted to help you get to the Number 1 Google spot today!

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