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Search Engine Optimisation (SEO) and Google Search
Published on 28th February, 2011 10:22pm

Google is a very powerful search tool and the most popular of all the search engines. Without search engines it would be impossible to find the information we need quickly and in the most efficient way. Here we take a look at how Google works its magic.

Google searches for data and results by using an algorithm. Google shares some specifics about its algorithm, but the whole story is a closely guarded company secret. Google, like the other search engines, uses crawlers or spiders. Also, Google keeps a huge index of keywords together with the websites where those keywords can be found. But how are websites ranked within Google’s indexing system? Well, they use a trademarked algorithm called PageRank and this assigns each website returned in your results with a relevancy score.

A website’s PageRank is determined by the following elements:

How long the webpage has existed: with new webpages being developed every day it’s important that Google places more value on those pages that are well established

The location and frequency of keywords within the webpage: If a keyword appears once only in the copy on a web page, that page will score a low relevancy for that particular keyword

The number of backlinks linking back to your website: Google pays a lot of attention to the amount of websites that are linking back to your website as this also denotes relevance

Of all these factors, the third is the most important and backlinks will help your site to maintain a great relevancy score. You need to ensure your backlinks come from websites that are relevant to your content if possible as this will count even more towards your ranking. Building links is relatively easy, but goes take time so it can be a good move to hand over this task to an Internet marketing company with experience in this area. Your search engine optimisation Bristol will be completely managed leaving you free to get on with the running of your business.

Here at Freelance SEO Bristol we have assisted countless customers across the region and across the UK with their search engine optimisation Bristol and would be delighted to extend a helping hand to you today. We’ll breathe new life into your website ensuring it is seen by Google and ultimately many more potential customers. Give our team a call today for a FREE discovery day.

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