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Quick Guide on How to Convert Web Traffic
Published on 7th February, 2011 07:59pm

If you are running an online business then in simple terms you want visitors to your website to turn into customers. It's a simple enough statement but in the online world it can be difficult to turn that basic principle into reality.

The internet is a very impersonal place. You may only have a few seconds with which to woo your visitor and make them stay to search through your shop or browse the services that you are providing. Unlike in a physical shop or office, you are unable to stamp your own personality on the customer so your website needs to grab their attention immediately.

Connect With Your Visitor

A connection with any new visitor to your site is established within the first five seconds. Therefore it is imperative that you make your content relevant to your customer. Let them know immediately what you are offering in the way of products or services. Once you’ve grabbed their attention in that first few minutes, they can browse your site at their leisure.

Professionalism

Adapt your site’s content to the visitor but make it professional at all times. Don’t assume that your potential customer will understand all the technical terminology that may be relevant to your industry as it can be easy to slip into jargon or slang that the visitor just won’t have the patience for. At the same time don’t ‘dumb it down’. It’s easier just to use plain, crystal clear English in a manner that anyone can understand.

Relevant

It may sound obvious but keep all your content relevant. Many owners of small businesses assume that visitors may be interested in their side projects and other such unrelated content. This isn’t the case so go off topic.

Confidence

A good way to establish confidence is to let your visitors know about your industry experience. A simple about me page telling users about your relevant experience is essential and a regularly updated online blog can be important too.
There are many simple things that you can do to attract visitors to your site in those first few seconds and that will help you to turn them into valued customers. For help and assistance in optimising the content of your site in this way, SEO Bristol have the expertise to maximise your site’s potential.

For professional and up to the minute advice on how to convert web traffic, get in touch with Freelance SEO Bristol today. We offer FREE advice and analysis of your website and would be delighted to assist.

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